Designing UK's freshest streaming experience for Connected TV, iOS & Android.

I’m currently a Senior Product Designer at ITVX in the Core Experience product team. My role is to create end-to-end designs that align with business goals and prioritise projects that have high user value for Smart TV, browser and mobile devices.

ITVX is a British streaming service launched in November 2022, redesigned from the old ITV Hub experience. It is used by 3 million users daily.