Creating a fresh brand for a tech start-up folloh.

Folloh is a smart daily newsletter, tailored to users interests. Every day at 7am it sends you a personalised roundup of the most interesting stories from around the web.

Creating a fresh modern look to suit a tech start-up.

Branding

Folloh's founders approached me with the brief needing to design their newsletter and style their brand. We worked together over a couple of face to face meetings laying down their needs, getting clear on what brands they like and aspire to be. I then took the work away and created the brand, coming up with logo variations and colour pallets.

Homepage

Folloh had no online presence, and they needed some. They wanted a simple one page site to describe the product, how it works and how to sign up to the daily newsletter. We made the decision to design the page to drive newsletter sign ups and explain the product. We also wanted to add some flavour to the content as a young and inspiring tech start up. I designed the layout so the content was clean, clear and concise for users to quickly read and understand the proposition. The final piece of work was defining the content structure for the newsletter and notifications users would receive.